Yeiny Hernández Rodríguez
Graphic Designer & Art Director
Phone:
+34 606 52 47 20
Email:
Address:
C/General Díaz Porlier
Date of Birth:
December 18th, 1987
A Bit About Me
I am Yeinyreeth Hernández, but everyone calls me Yeiny.
Born and raised in Venezuela, at 19 years old I moved to Madrid seeking a better future. I have been working during the last 8 years in the advertising and communication business. Through this experience I was able to build a career that made me discovered what I like and what I want to do, such as work in teams, face challenges and overcome them, but most importantly, to organize, inform and visually communicate an idea in the most attractive and unique way in order to change a person, space, and why not, the world.
I am persistently looking for opportunities to show who I am and what I am capable of doing, so I can give my best in order to create interesting projects.
My work experience has taught me the skills and knowledge to succeed, save time, increase productivity and improve my chores, nevertheless I still have the desire to learn more, to do more, for the purpose of creating ideas that can help the business and my own carrier to grow.
Traveler. Photographer. Curious. Optimistic. Happy. Creative. Funny. Hard worker. Dreamer… In short, this is me.
Work Experience
Mar 2022 - Present
Madrid, Spain.
Aug 2017 - Mar 2022
Madrid, Spain.
Sep 2015 - Aug 2017
Madrid, Spain.
June 2014 - June 2015
Caracas, Venezuela.
Sep 2012 - May 2013
Madrid, Spain.
June 2012 - Sep 2012
New York, USA.
March 2012 - June 2012
Chicago, USA.
Hotwire
I ran the design department, providing design support to the Digital, B2C and B2B areas. I helped with marketing projects locally and globally and worked with clients such as Klarna, Tinder, Kindle, Telxius, Telefónica Global Solutions, BBVA Next Technologies, among others.
Tyto PR
I lead Tyto’s portfolio of design services. My key responsibilities in this role include leading all design projects for our clients, creating marketing assets for the agency and supporting new business initiatives.
R* Publicidad
Art Director & Graphic Designer. I started working here supporting a specific client,
GO Fit. I developed all the visual design for this client at that time, from advertising campaigns, marketing campaigns, emailing, social media, etc. I also supported other clients such as Hamburguesa Nostra, Banco Popular, Janssen, DGT, etc.
Literal Social Media
Art Director & Graphic Designer. Content creation and design support for social media and corporate branding for clients such as PNI Insurance, Foundación Psicosalud and La Barca Multiservicios C.A.
Remo
Intern Art Director & Graphic Designer. Conceptualize and develop conventional advertising campaigns. Experience in the Spanish market and to work in teams. I worked with clients such as Jamenson, Mitsubishi, El Corte Ingles, Heineken and Paidesport.
LBi
Intern Art Director & Graphic Designer. Conceptualize and develop digital advertising campaigns for clients such as K-Y and Listerine.
Lápiz
Intern Art Director & Graphic Designer. Conceptualize and develop digital advertising campaigns for the hispanic market in the US for clients such as Special K, Allstate, Charmin and Luna Negra.
Education
Nov 2019 - Nov 2020
Madrid, Spain.
Jan 2014 - June 2014
Boston, USA.
Jan 2013 - June 2014
Boston, USA.
Sep 2010 - Sep 2012
Madrid, Spain.
Sep 2007 - June 2010
Madrid, Spain.
EsDesign
Master in Advertising design and brand communication.
Boston Architectural College
Web Design Course.
Kaplan International College
English Course.
Miami Ad School
Master in Advertising and Art Direction. Portfolio program.
Instituto Europeo di Design
Higher Degree in Graphic Design.
Skills
Adobe Suite
Photoshop
Illustrator
InDesign
After Effects
Premier
Microsoft Office · Slack · Figma
Language:
Spanish - Native
English - Advanced